Doe Deere, CEO and founder of Lime Crime Cosmetics, was born in Russia and raised in New York city. Her mission for her company is to prove cosmetics do more than conceal, they help to express personality and beauty. Beauty to Deere is what looks and feels right, not the “natural” or accepted look at the time. With these beauty goals in mind, Deere launched her line of cruelty free and highly pigmented cosmetics in 2008. Read more: https://ideamensch.com/doe-deere/
Her dream cosmetic company resulted in a highly pigmented, greatly loved cosmetic company with an inspired, international fan following of “Unicorns.” She mixed her favorite color lime with the idea that her colors and make up are so bright and break the rules that they should be illegal. Hence, Lime Crime was born.
Deere adamantly supports women owned businesses. She frequently speaks at conferences and exhibitions, like PHAMExpo and Vegas Nay’s Stardust Tour. She loves being a role model and being able to mentor young ladies. Her business limecrime started from humble beginnings with a registered ebay company to a million dollar company. She keeps busy with meeting with her leaders. Her inspiration needs to be Doe Deere tested and approved. She loves to try new products on herself.
Her company is originally an online store, so she is excited about the transition from brick stores to e-commerce. Online allows for variety and creative ways to market products. Doe Deere started using the “on-the-lip” lipstick swatch, where real women model the lipsticks instead of smearing them on paper. She knows her market and customers well, which is why she has been so successful. She feels that she knows her brand well and her customers.
Doe Deere started her career as a musician in New York, but she started to design clothes. She noticed there were no funky, vibrant make up colors to match her clothes. So she started her own line of make up, Lime Crime. Since it started in 2004, it has expanded and grown to have a huge loyal fan base. Doe Deere, leader of the Unicorns, has dedicated herself to self expression of beauty and personality. Lime Crime is an online store that sells make up to those who wish to make an impression.