Consumers want to hear what women have to say. Often, they would rather buy from women and take advice from them. They come off as more trustworthy and more likely to conduct honest business affairs. Further, they have a lot of valuable wisdom and insight. This is demonstrated perhaps no better than in Lori Senecal. Lori Senecal is one of the world leaders in business expansion and advertising, currently holding the prominent position of Global CEO of CP+B. Her success and expertise has earned her a popular blog and even an interview with the Huffington Post. On her blog, she often relays wisdom about her area of expertise to her audience, such as in her article about branding.
Tips From Celebrities
In her article, Lori Senecal makes the astute observation that celebrities often use the same branding tactics as corporations. Therefore, she argues, a company can identity the actions of celebrities and use those same principles to enhance their brand. Since Lori Senecal is an expert in this industry, she has helped to identify a few of those principles in celebrities on NYTimes.
A Great Stylist
Celebrities have really raised expectations for physical appearance because they often look perfect. But they do not wake up in the morning like that. Senecal points out that they have great stylists that help to craft their image. In the same way, corporations need to use great stylists to craft their product and professionalism on prnewswire.com. She used the example of Heineken beer products, which are styled to perfect. Similarly, corporations will need to develop their website so that they can exhibit professionalism. The principle of a great stylist can take awhile to master (as is the case for Brittney Spears, argues Senecal) but it is worth the effort.
During her interview with the Huffington Post, she was asked what her greatest challenge was. She said that when she first entered a company, it was during a time of inflation. It took a lot of effort to inspire clients and expand the business on adweek.com.
There are good reasons that Lori Senecal has inspired women and men across the world. She demonstrates that even the most pressing obstacles can be overcome with a touch of creativity. See: http://www.adweek.com/agencyspy/cpb-names-lori-senecal-global-ceo/82157