Gustavo Martinez is a marketing and advertising consultant. He has been in the marketing industry for more than 35 years. Gustavo Martinez is a talented person who has created some of the most inspiring ads in our generation. He is known to create flashy, unique and captivating ads.
What makes him special is the fact that he focuses on customers. He states that building a connection with customers is the most important thing if you want to make a difference. You want to appeal to their senses and entertain them at the same time.
Gustavo Martinez served as the CEO of J. Walter Thompson Worldwide. Working for a big company like that developed his career and exposed him to numerous opportunities. He interacted with different people who taught him how to succeed in the flooded industry. He was also the President of McCann for some time before moving to Ogilvy. Read more: Gustavo Martinez | Ideamesh and Gustavo Martinez | Tumblr
Gustavo Martinez has worked for some of the most accomplished companies in the marketing world. He believes that one cannot succeed as a marketing and advertising consultant without creativity. For him, creativity has been the engine that kept him going. Numerous ads are aired daily, but few stick to viewers’ minds. Thus, Gustavo Martinez urges companies to make creative ads to get desired results.
Moreover, working with a talented team has helped him come up with creative ads. One of the most important asset to have when joining the industry is creativity alone. While education is important since it teaches you how to do things, it is not the most important element.
Gustavo Martinez considers himself a workaholic. He wakes up at 7 AM, and takes breakfast with the family. He checks his email and watches the news before going to the office. He stays in the office up to 9 PM. He leaves the office when everything is done to avoid carrying work to the next day.
To bring ideas to life, Gustavo Martinez relies heavily on creativity. Working with people from different backgrounds also allow different ideas to flow. People share ideas and decide the ones to implement. He strives to keep his team inspired throughout to get unique ideas.
While motivation is vital for a company to be successful, keeping employees inspired foster creativity. Moreover, recognizing employees who perform well is a big motivator that encourages them to continue working hard.
Gustavo Martinez creates an environment where talents are recognized, and employees are inspired to work hard. One thing that currently excites him is the Internet of Things. Gustavo Martinez things that people are not paying much attention to the Internet of Things as they should. He believes technology should be in every industry to improve service delivery and maximize profits.
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