Guilherme Paulus: Leading In Tourism

Guilherme Paulus has been in the tourism industry for over nearly fifty years. At age 24, he started his career by going into business with a politician to create CVC Brasil Operadora e Agencia de Viagens S.A. They decided to open their first store near a movie theater exit in order to increase traffic and visibility. As a result, he quickly increased profits and within four years the partnership dissolved, leaving Guilherme Paulus to run the business alone.

Today, CVC is Brazil’s largest tourism company. With such success, in 2005, he founded GJP Hotels and Resorts, which currently operates more than twenty locations, including some in Maceió, Recife, Salvador, São Paulo and Rio de Janeiro.


With such as busy work load, the business expert likes to start his day thinking and planning. Every morning he creates a weekly schedule to maintain priorities and productivity. Additionally, he travels frequently to visit his hotels and learn more about the cities they operate in. Staying informed on the day to day events in a hotel makes it possible to react to the market more efficiently. While a CEO might not be on the front line interacting with customers daily, it is important to maintain that kind of knowledge in order to promote change and react to market fluctuations.

And the market is constantly changing. As with many other industries, changes in technology have a big impact on tourism. CVC decided early to utilize google and even had specialized google terminals. Because speed is often a defining factor in success, the internet and google are important tools allowing for quick reactions to customer needs.

Diversity also plays a key role. As such, Guilherme Paulus makes a point to focus on domestic as well as international travelers as both markets are an area of growth. It was an important business decision that helped Brazilians make the transition from road travel to air travel. By paying attention to the day to day without losing focus on the bigger picture, Guilherme Paulus plans to increase market penetration into smaller cities by having two thousand stores by 2020.